If you want to dive into a whole new world, you need to be able to speak its language, and that is exactly what SEO is in the vast and wide world of web. If you want to navigate the web properly, knowing how to manage SEO can almost be compared to using a different language.
This language required knowledge regarding a few things such as title tags, good quality content, external links etc. The most important part is knowing what to avoid when diving into SEO to make your content worthwhile as well as increase the success of your website. So here are the 10 worst SEO practices on the web.
1. Generated content
The first and very obvious black hat trick that could have the opposite effect you might want is scheduling for your content to be written by a robot or something similar. You must have come across that text barely making any sense at all, but still somehow involves all the keywords necessary for it to be boosted on the search engines. Well, this can do more damage than it will good.
You might think you’re making a steal out of it by saving all the sources from your time to your effort and creativity, but actually it’s only contributing to your downhill. Everyone can clearly tell that you are spamming instead of delivering something authentic, this directly affects long-term traffic, plus, you could potentially get banned and have that website and its content become completely useless. So it is always best to devote your own energy into this and be as authentic as you can.
2. Links from bad websites
If you are trying to grow a plant for example you surely would not use cheap material on it like soil etc., it will only damage it if not totally wreck it and the exact same goes for your website. Google actually looks at more than just the links posted, but the texts surrounding them too.
At worst, this could potentially lead to your website being penalized, and at best it is meant to protect you from anything foul that could stunt your growth.
3. Stuffing your meta keyboards
This is just another thing that needs to be dropped. It is useless and reminiscent of people adding links in comments. When the internet was still fresh and certain tactics were not yet discovered, this worked, the result was not significant but it was good and yielded results.
However now, stuffing your meta keyboards with a bunch of targeted keywords is more of a nuisance. Not exactly what you want.
4. Duplicating your own content
Everyone probably understands why duplicating someone else’s content is absolutely wrong and a serious issue that could lead to a full on lawsuit, but what about duplicating your own content? You might have written a really great piece, but its existence needs to be exclusive to that piece and only that. As unfortunate as it might be, this allows you to tap into your creativity even more and at worst rephrase what’s delivered and/or deliver it from a different approach. Google also cares about duplicating regardless of whether you were the original creator or not.
5. Duplicating someone else’s content
This also deserves an emphasis because it is just one of those things that people try to find a way around instead of just showing up as their most authentic self, and creating content that is theirs and original. Google will obviously take note of that and see it as a lack of effort or even plagiarism.
Plagiarism or anything similar only goes so far, so make sure your content is always authentic. If you notice someone else stole your content, there are many things you can do to resolve that too.
Cloaking is basically a technique that is related to search engines, and it is meant to boost their optimization by delivering different content to the search engine spider versus that of actual browsers. Using this technique usually means that the creator is trying to cover up for something, like a big number of advertisements or generated content etc., so it is not really a good idea.
7. Keyword link stuffing
This might just be the absolute worst thing you could do in terms of SEO, because if so you are literally begging to be penalized, especially if your way of doing this is through a guest post on a website that is not originally yours. There is a recommended ratio and it is about 125 words, and that is at most. In addition to not surpassing the word limit, you should also link to external domains, not more than once.
8. Invisible keywords
There is no such thing as invisible when it comes to this, and once again this trick does not really work anymore. Just because your keywords are invisible does not mean they will go unnoticed. This could actually result in a penalty even, so please refrain from doing things like this. If you keep repeating them in hopes of higher ranks, that will not work. They will be spotted and you will only risk jeopardizing your work.
9. Buying links
If you’re unfamiliar with how SEO and google work, this might seem like a reasonable idea, but it’s actually not. Google actually completely refuses and disapproves of link buyers, and no it does not matter how you do it. Buying a link will get your website penalized.
Links are supposed to be relevant, fair and organic, it’s how they connect people with content that is relevant to them so buying your way into it is basically cheating and google will definitely not favor that.
10. Misleading headlines
Last but not least, there are the misleading headlines, also known as clickbait. These are used to get more clicks, views, and overall interaction but is it sustainable long-term? Nope! So you probably want to ditch this tactic and start delivering accurate content, trust us on this one.